Wednesday, October 30, 2019

Rousseau, Marx and the Critique of Classical Liberalism Essay

Rousseau, Marx and the Critique of Classical Liberalism - Essay Example Rousseau on the other hand, emphasizes on democratic political interdependence and economic self-sufficiency whereby all human beings are free and also tries to explain the origin of inequalities and how to resolve them. Just like Rousseau, Marx hates inequalities hence much of his work is criticism of the capitalist state and goes beyond political democracy to emancipation of the human race. The paper will discuss Rousseau and Marx approaches to critique of classical liberalism. Classical liberalism puts emphasis on securing the freedom of individual by limiting the power of the state and this freedom is referred as liberty. In this case, ownership of private property is encouraged and protected by the law and exchange of the property with a willing buyer is voluntary. It also advocates for the need to separate the church from the state hence freedom of religion and also free trade. This is in the belief that people have inalienable rights to life, liberty and pursuit of happiness a nd the role of the state is to safeguard these rights (Fremont-Barnes, 225). It is also based on the idea that people aim at maximizing pleasure and minimizing pain and that people engage in labor voluntarily to get a reward or due to fear of hunger. Much emphasis is placed on the individual since the society is a sum of individual members thus discourages formation of unions or group associations (Epstein, 1-12). Contrary to classical liberalism which emphasizes negative freedom whereby others should refrain from interfering with other’s rights, Rousseau views freedom as positive whereby individuals are enabled to realize higher goods. On the discourse on the origin and basis of inequality (1755), Rousseau acknowledges the existence of primitive societies who lived under the natural state and directed to act by their passions and desire. Under the natural state, all men are equal and inequality is brought about by men through civilization (Rousseau 1987, 26). Each society me mber has a task to perform and no one is forced to share tasks with others and the sovereign and the people have same interests. Contrary to classical liberalism, under this democratic government no one is above the law and if a government proves not fit for the society, the society has the right to overthrow it and form a new government. Such was the case with the French revolution which led to overthrow of the monarch. The government envisioned by Rousseau is a direct and not representative democracy where the people are sovereign with a general will and legislative power with the government being distinct from the sovereign (Rousseau 2008, 25). The government neither engages in conquest of its neighbors since it is self-sufficient nor expects to be conquered but instead it expects the neighbors to be of assistance in time of need hence political interdependence (Rousseau 1987, 27). On his second discourse, Rousseau points out two types of inequalities; natural inequality such as age, health and bodily strength; Moral or political inequality which is consented by men such as being more powerful, richer and more honored. He argues that the development of inequalities was as a result of evolution from natural to moral inequality. The formation of language was important in the evolution as it enabled the ideas to be spread widely otherwise in the state of nature, any

Monday, October 28, 2019

Theoretical Positions of Freud, Adler, Jung, and James Essay Example for Free

Theoretical Positions of Freud, Adler, Jung, and James Essay Introduction Historically, some of the greatest insights of psychological analysis stemmed from the minds of ordinary men and women. In many respects, most psychodynamic theories come from psychoanalysis studies that have been conducted over the generations. Science has worked meticulously to establish quality and validation to structuralist perspectives; however it was functionalism movement that were more qualitative in nature. Although not directly associated with the movement, psychologists such as Sigmund Freud, Alfred Adler, Carl Jung, and William James made is possible to explain the purpose of the human consciousness. They all wanted to discover a way to improve the quality of the lives of individuals rather than focus on laboratory research; a more direct approach to mapping the mind. Their variations in theory were designed to focus on the foundation of human behaviors and the best way to provide accurate analysis and treatment to those behavior motivators. Sigmund Freud: Perspectives and Major Disagreements Conscious and Unconscious: Freud’s Theories – Disagreement In regards to Freudian psychology, Vaughan wrote, â€Å"the imposing, assertive methods of the arrangement†¦made ideal the rise of forceful obstruction in its train (1927). James and Freud have the most significant differences in perspectives. James felt introspection and self-reflection is the way to understanding life within the mental states (Goodwin, 2008). However, Freud believes that behavior is regulated by the unconscious mind. This was made understandable through free association and dreams. Ultimately, Freud thought professionals could figure out the state and individual based the  state on the analysis of his or her dreams (Freud, 1911). But, self-reflection was what James believed (Hart, 2008). Freud’s Sexual Motivations – Disagreement Adler and Jung, who formerly related with Freud, found disagreements with Freud’s theory of sexual motivations and psychosexual developments (Vaughan, 1927). These men argued that placing extreme prominence on the motivation through sex would reduce individual behaviors to only one motivation that is fundamental (Vaughan, 1927). Adler wanted the theory he created to become the main stimulus and foundation through his psychological theories replacing Freud’s emphasis on sexual motivation. He would replace this with self-reflection (Vaughan, 1927). Freud would focus on forces held internally to include; sexual motivation, biological dispositions, and conflicts. Adler’s theories concentrated on social factors (Goodwin, 2008). The most similar views out of the four men where Jung and Freud (Goodwin, 2008). Again Freud would be questioned by Jung and his thoughts within sexual motivations, concluding the theories of analytical psychology (Goodwin, 2008). Although Jung ’s views can be comparable to Freud’s, Jung would extend the theory to embrace a perspective that was more advanced (Goodwin, 2008). Alfred Adler and the Individual Psychology Alfred Adler was an Austrian doctor, psychotherapist, and the main founder of the school of individual psychology. He strongly believed in the importance of the feeling of inferiority or the inferiority complex. The inferiority complex is well known as a major key of developing personalities. An inferiority complex is a lack of self-worth, doubting oneself, uncertain of ability, or feeling as if you are not up to standards. He believed this occurred in the subconscious and caused people to overcompensate. This resulted in people either doing exceeding well, or failing miserably resulting in behavior considered abnormal by society. He believed that people were whole individuals, and from that came his â€Å"Individual Psychology†. Freud disbelieved Adlers ideas and believed they were too contrary so he had all members of the Vienna Psychoanalytic Society expel Adler. Despite the fact Freud believed Adler to be incorrect, he still took his ideas seriously and called them,  "honorable errors†. Carl Jung Than we had Carl Jung who was an analytical psychiatrist who is considered as the prototype of the dissident through the impact of his scission and the movement that he created when he became analytical. He was the son of a swiss reverend of a community, he went to school and studied the medical field but he specialized in psychiatry he also worked for a renowed psychiatric hospital in Zurich. Carl Jung had a strong personality and was also thought of as quite facinating he was introduced to Freud in 1907. They hit it off and he would soon be facinated by the prestige and personality that Carl Jung had he soon seen in him the son that could keep the survival of psychoanalysis. He really believed in hm and was so into his personality that it didn’t even face him that Jung was not a jewish like he was. Soon after Jung was traveling to the US and became the first president of the â€Å"International Association of Psychoanalysis†. He traveled the world for a while and did several analysis throughout the US he also became more and more away from his studies as he was aging. But he still got to accomplish a lot and also got to fund his own schools which really attracted a lot of people he was a master in what he did and really got to accomplish a lot in the field of Psychology. Compare and Contrasts As you can see all of the psychologists mentioned above had the same goal: explain the purpose of the human consciousness. Freud as the first to develop the basis of all psychodynamic theories: psychoanalysis. Understanding certain behaviors requires insight into the emotional responses that motivate specific reactions; sexual development was paramount to human behavior. He believed that the human psyche consisted of three parts: the Ego, Super-Ego, and the Id; all parts of the sexual developmental process. On the other hand, Adler’s theory was more straight-forward: he believed that these three parts operated as a single unit; the central theme of functionalism. Alder was the first to establish the idea that an individual’s personality was a direct reflection of their conscious. The psychologist that met these two in the middle was Carl Jung. Like Freud, Jung believed all behaviors were triggered by motivators, only he thought that the motivator was based on an inferio rity complex; and like Adler, he believed that the human psyche acted as a single unit. Jung was most  significant for his use of word association to understand unconscious responses to external stimuli. His efforts proved that the unconscious mind is able to provided responses independent from the conscious mind. And finally, James William emphasized the notion of a â€Å"stream of consciousness†Ã¢â‚¬â€an active agent of mental action that is constantly changing (Goodwin, 2008). Although each psychologist had a unique perspective of how the human psyche operated, they made it possible to explain the consciousness. Conclusion Some of the greatest insights into psychological analysis included Freud’s psychoanalysis; Adler’s individualism; Jung’s analytical perspective, and James’s â€Å"stream of thought† analogies. Because of their extensive efforts to explore the human consciousness, they are often referred to as the â€Å"founding fathers of modern psychology. Together they validated the significance of functionalism over structuralism; the truth lies in the purpose not the design. Each psychologist provided a unique approach to establish what the purpose of the consciousness; the basis of all human behavior. Variations in their theories provided many different approaches to target those behavior motivators. These great psychologist collectively improved the quality of life for many individuals over the generations. References: 1. Freud, S. (1911) Interpretation of Dreams (3rd edition) Retrieved May 12, 2014 from EbscoHost 2. Goodwin, C. J. (2008). A History of Modern Psychology (3rd ed.). Hoboken, NJ: Wiley. 3. Vaughan, W. (1927). The psychology of Alfred Adler. The Journal of Abnormal and Social Psychology, 21(4), 358-371 EbsocHost 4. Durbin, P. (2004). Alfred Adler. Retrieved May 19, 2014, from http://www.alfredadler.org/alfred-adler 5. Fisher, M. (2010, May). Psychology History. Retrieved May 19, 2014, from http://www.muskingum.edu/~psych/psycweb/history/adler.htm 6. Kowalski, R., Westen, D. (2005). Psychology (4th ed.). Hoboken, NJ: Wiley. 7. Jung, Carl. The Gale Encyclopedia of Psychology. Ed. Bonnie Strickland. 2nd ed. Detroit: Gale, 2001. 347-348. Gale Virtual Reference Library. Web. 19 May 2014

Saturday, October 26, 2019

Essay --

L’Chaim Bravery can be defined in many different ways, but it is not usually defined by an entire country. During World War Two, the entire country of Denmark decided that they would not submit to Hitler and aid him in the extermination of the Jewish people, or â€Å"The Final Solution.† Denmark is the only example of a country that was unwilling to succumb to the Nazi ideology and actively resist the regime. Through various resistance movements and strikes, the Danes were able to communicate to the Germans that they were not welcome and that their principles would not be accepted. The country of Denmark is situated directly over Germany. Though it was not considered a major conquest by Hitler, it was valuable due to its location near Norway. The country of Denmark was considered so unimportant that the Germans considered excluding it from â€Å"The Final Solution† during the Wannsee Conference. The â€Å"Jewish problem† in Denmark seemed very insignificant compared to other countries considering that there were only seven thousand and five hundred Jews to the four million Danes. Regardless, Denmark was occupied by the Germans on April 9, 1940. The German influence on the Danish government and people was very small. The Danes were able to maintain their own government with the Germans only dictating the foreign policies. The people were hardly affected as well, including the Jews. The Jewish people were able to continue with worship services and daily life as usual. The Jewish people were also exempt from wearing the Star of David, registering as Jews, or leaving their houses and relinquishing businesses. One of the main opposers of the German occupation was the king of Denmark himself, King Christian X. From his unarmed, unescorted rides t... ...s. Theresienstadt was liberated by the Soviets on May 9, 1945 after the camp was handed over to the International Red Cross. Around fifty Danish people died during the internment in the concentration camp. Around four hundred and fifty survived. Denmark has been honored for their bravery by several different monuments, such as a monument in Israel of a boat that was done on the twenty-fifth anniversary of the rescue. There is also a boat that was used for the transportation to Sweden in the Holocaust Memorial Museum in Israel. Copenhagen has a monument with a large inscription in both Danish and Hebrew that was a gift from the Israeli people. The autumn of 2013 marked the seventieth anniversary of the rescue of the Danish Jews. May we always remember the courage of a country devoted to seeing past the labels placed on people and seeing them as individuals instead.

Thursday, October 24, 2019

Descrpition Essay on New York City

Macy Climer The city that never sleeps When you think of New York City, you most likely imagine the extraordinary buildings that fly in the sky or the crowded sidewalks with hundreds of people shopping on every corner. Even with my short visit I found myself lost in the big apple. The streets are filled with the atmosphere that is like teenagers shopping with their parent’s credit card. Although by the end of the day your feet are so swollen from all the walking, you find yourself wanting to keep going in the hopes of having the best â€Å"New York experience. †It was spring break of my senior year and my dance team plus our moms were about to travel to the city that never sleeps. All of us were so anxious to explore this amazing city that most of us have only seen on TV. When arriving at the airport that early spring morning I had butterflies in my stomach, for the thought of the big city that I have always dreamed visiting. The flight was long but it was comfortable. When the captain announced that we would be landing in about 20 minutes, I was the most anxious I have ever been in my life. Twenty minutes felt like forever!Finally the seat belt sign went off and the flight attendants opened the exit doors. The airport was so crowded with every kind of person you could think of. It was a small airport, only being about 10 minutes away from the city. After we collected our luggage we went to flag down our first taxi. I have watched several movies that were based in New York City so getting a taxi was just as simple as raising your hand and waving them down. As the taxi came up from under a bridge I found myself staring at the most amazing city I have ever been to.Time Square is seen in a lot of movies, but it is way better then I imagined. As I was standing right in the middle of Time Square I was overwhelmed with everything that was going on around me. There were people covering every inch of the sidewalk, hot dog stands and people handing out fly ers to shows and other activities. The cars were bumper to bumper while horns came from every direction. Even though NYC is this amazing city, it was kind of a dirty, loud, and crowded place. But behind the crowded loud streets, New York is a beautiful city.Our journey began the second we arrived. I wanted to explore every inch of the city but I knew that was impossible. I was going to try though; the hotel we stayed at was right in the middle of Time Square. It was like a dream every time I walked out our doors. The city was such a fast paced place. People fast walking past you, taxis speeding through the tiny avenues of New York, the people of NYC for sure live off coffee and red bull. The days went by so fast because we were constantly doing something at all times.Mainly sightseeing and shopping, lots and lots of shopping! As the days went by the city became easier to get around. I was a pro at flagging down a taxi, and I understood the whole subway thing. I realized that when th ey say that New York is the city that never sleeps they meant it. At all hours of the night I would hear car horns and loud music and people talking. I loved every bit of the city, even though it was crowded and loud and sometimes a little smelly. The shopping and all the huge skyscrapers made it worth it.Shopping wasn’t the only good thing about New York; I was able to see two Broadway shows. The shows are amazing and filled with really talented people. Triple threats that can sing, dance, and act, I saw wicked which was a show I have wanted to see since it first came out. These shows are the coolest things; New York is a place full of adventure and excitement. Our journey was ending and it was bitter sweet. I loved the city but Texas is my home and I missed it. I will for sure visit New York again sometime in my life.After exploring the city for a week I came to realize that it is a fabulous place to visit, but maybe not such a good place to live. I loved getting to experie nce this city with my mom and seeing all the sights that are so cool, and eating all the food that New York is known for , and even shopping at places that a lot of celebrities shop at. It would take several trips to NYC to get to discover everything there but I feel like my trip to the big apple was the real â€Å"New York experienced. †

Wednesday, October 23, 2019

Marilyn Monroe Informative Speech

Marilyn Monroe  (born  Norma Jeane Mortenson; June 1, 1926 – August 5, 1962) was an  American  actress,  model, and  singer, who became a major  sex symbol, starring in a number of commercially successful motion pictures during the 1950s and early 1960s. After spending much of her childhood in  foster  homes, Monroe began a career as a model, which led to a film contract in 1946 with  Twentieth Century-Fox. Her early film appearances were minor, but her performances in  The Asphalt Jungle  and  All About Eve  (both 1950), drew attention.By 1952 she had her first leading role in  Don't Bother to Knock and 1953 brought a lead in  Niagara, a melodramatic  film noir  that dwelt on her seductiveness. Her â€Å"dumb blonde† persona was used to comic effect in subsequent films such as  Gentlemen Prefer Blondes  (1953),  How to Marry a Millionaire  (1953) andThe Seven Year Itch  (1955). Limited by  typecasting, Monroe studied at t he  Actors Studio  to broaden her range. Her dramatic performance in  Bus Stop  (1956) was hailed by critics and garnered a  Golden Globe  nomination.Her production company, Marilyn Monroe Productions, released  The Prince and the Showgirl  (1957), for which she received a  BAFTA Award  nomination and won a  David di Donatello  award. She received a  Golden Globe Award  for her performance in  Some Like It Hot  (1959). Monroe's last completed film was  The Misfits  (1961), co-starring  Clark Gable  with  screenplayby her then-husband,  Arthur Miller. The final years of Monroe's life were marked by illness, personal problems, and a reputation for unreliability and being difficult to work with.The circumstances of her death, from an overdose of  barbiturates, have been the subject of conjecture. Though officially classified as a â€Å"probable suicide†, the possibility of an accidental overdose, as well as of homicide, have not been ruled out. In 1999, Monroe was ranked as the  sixth-greatest female star of all time  by the  American Film Institute. In the decades following her death, she has often been cited as both a  pop  and a  cultural icon  as well as the quintessential American sex symbol. [6][7][8]  In 2009,  TV Guide Network  named her #1 in  Film's Sexiest Women of All Time.

Tuesday, October 22, 2019

Platos Laches Essays

Platos Laches Essays Platos Laches Essay Platos Laches Essay During his lifetime Socrates’ various interactions with his fellow Athenians left his intentions debatable. Popular belief in Athens seemed to be that, â€Å"he [Socrates] was an evildoer, and a curious person, who searches into things under the earth and in heaven? and makes the worse appear the better cause† (Plato, pg. 5) as stated by the unofficial charges against him in The Apology. After discussions, his interlocutor’s were left confused in a state of aporia, with no conclusion. And so while negative views of Socrates became increasing popular in Athens right up until his death, Socrates was, on the contrary, serving as Athens’s benefactor, opening up their eyes to the truth of world in which they lived in. In Plato’s Laches, Socrates does in fact tear down his interlocutors’ claims but only to prove to them that they don’t know what they claim to know by exposing holes in their fundamental thoughts and to redirect them on a path to finding true knowledge. Through a method of elenchus, Socrates aimed to prove to his interlocutor that the ideas they held about certain topics were in fact false. When a person would come to him with a question, as Laches and Nicias do in Laches, Socrates would first direct the conversation in such a way that the question lying before the men is a foundational one, and not necessarily the original question. In his explanation of this Socrates states, â€Å"So, in a word, whenever a man considers a thing for the sake of another thing, he is taking counsel about that thing for the sake of which he was considering, and not about what he was investigating for the sake of something else† (Plato 185D) and redirects the question of whether or not young boys should learn the art of fighting in armor to how to care for the souls of young men. By doing this Socrates is able to expose the very source of his interlocutors’ belief system and demonstrate that if the basis of the system isn’t true nothing built on it can be true. Socrates goes on to have the men discus virtue, because they are trying to discover what virtue could be added to their sons’ souls to make them better men and because virtues are the basis for the moral ethics by which they live.. He then invites them to define a virtue: courage. When Laches gives a less than sufficient answer, Socrates rephrases his question and asks for a true definition of courage, one that would encompass every sort of courageous act. Eventually Laches gets to a point where he is unsure of how to proceed, saying, â€Å"I am really getting annoyed at being unable to express what I think in this ashion. I still think I know what courage is, but I can’t understand how it has escaped me just now so that I can’t pin it down in words and say what it is† (Plato 194B). By admitting that he is unable to concisely express the definition of something he considered himself knowledgeable about, Laches allowed Socrates’ method to have a refl ective effect on him. The dialogue ends in an aporia, or a state of unknowing, leaving Laches and Nicias still without an answer to whether or not young men should learn the art of fighting in armor and more importantly without what a proper definition of courage. They leave the conversation confused, realizing, that they don’t know what they thought they knew, which is what Socrates had originally intended for them to eventually understand. Coming out of a Socratic dialogue usually left the interlocutor feeling one of two ways. Laches, after conversing with Socrates and Nicias, is aware that he isn’t as informed on the idea of courage as he would have like to think, but still agrees to go Lysimachus’ house the next day to continue the discussion in hopes of revealing an answer. Being made aware of his shortcoming, instilled in him a desire to further explore it. Leaving the Socratic dialogue left Laches wanted more; because it ended in aporia, the only piece of knowledge he got of the conversation was that his definitions were wrong. Instead of giving Laches the answer, and having him just accept it as true, Socrates invited him to search for it, because in searching for an answer to the definition of courage, Laches would gradually begin to question and search for other pieces of knowledge relevant to his life, and it would become an ongoing process. However, other Athenians eventually grew tired of Socrates’ extensive questioning and can be seen in The Apology putting Socrates on trial for it. Instead of taking Socrates’ conversations for what they were worth, they labeled him as argumentative and a man who was corrupting the youth of the city. By breaking down his interlocutors’ various thoughts, ideas, and theses, Socrates was trying to reveal to them that they were not in fact wise and that the knowledge they thought they possessed was not true knowledge. Socrates himself was only considered wiser than his fellow Athenians because he considered his one piece of knowledge to be that he didn’t know anything. By breaking down, piece by piece, the arguments of those he conversed with, he intended for them to realize that their knowledge was relative and therefore meaningless in the grander scheme of things. By recognizing this, only then could they begin living a life in search of finding true meaning. In searching for meaningful things they would have to learn to question things. While he is on trial in The Apology, Socrates tells the jury that, â€Å"The unexamined life is not worth living† (Plato pg. 24) Living life without asking questions, and without inquiry, is not living life at all, and is therefore worthless. As an Athenian himself, Socrates wants to help the fellow men of his city led â€Å"examined† lives and is quick to let them know, if they do away with him, there might never be someone else who does for them what he is attempting to do. In conclusion, Socrates is

Monday, October 21, 2019

In Terms of Consumer Behaviour, What Individual Factors Might Help to Explain the Pampered Pets Phenomenon

In Terms of Consumer Behaviour, What Individual Factors Might Help to Explain the Pampered Pets Phenomenon There are four broad categories of factors that influence organizational buyer behaviour. They are environmental factors, organizational factors, interpersonal factors and individual factors.Advertising We will write a custom report sample on In Terms of Consumer Behaviour, What Individual Factors Might Help to Explain the Pampered Pets Phenomenon? specifically for you for only $16.05 $11/page Learn More Individual factors relate to individual thoughts, feelings and actions. The most difficult is to assess motivation and perception of the individual. Essentially pampered pets are often treated as family members or an extension of their owners, who may name them, dress them in special clothing. Pampering pets has created profitable opportunities for all kinds of businesses (Elliott, Sharyn David 2009). Consumers who once felt sad or guilty about leaving a pet alone when they were at work or boarding a pet when they were travelling now seek out pet day care s ervices, pet friendly hotels, and upscale boarding facilities like the TV equipped private suites offered by PetSmart, the world largest pet product retailer. There are several psychological factors that influence consumer behaviour. These include motivation, perception, learning as well as beliefs and attitudes. When a consumer is motivated, one is usually ready to act. How we act is largely influenced by the kind of perception that a person holds of a given situation. It is important to note that people learn when they act (Elliott, Sharyn David 2009). Furthermore, learning is a process which involves changes in individual’s behaviour which arises from experience. Consumer behaviour which is mostly learned takes place with the interaction of drives, stimuli, cues, responses and reinforcement. Beliefs and attitudes are obtained by acting and learning. Some of the individual factors which determine or influence development include the occupation of the person, the level of i ncome of the consumer and the new knowledge learning ability of the consumer. Motivation refers to the forces which drive a person to get their needs and wants (Elliott, Sharyn David 2009). Needs are the basic forces that motivate one to get to a certain end. On the other hand, wants are needs that are learned during an individual’s lifetime. Lifestyle refers to individuals’ or families’ way of living. The lifestyle concept provides descriptions of behaviour and purchasing patterns, especially the ways in which people spend their time and money. Personality, motives and attitudes also influence lifestyle. Age and life cycle stage is a major factor which influences consumer behaviour patterns. The consumer behaviour changes with stages of life. Essentially, some marketers will define their target market based on the consumers’ present stage in life. This implies that there are cases where the subject of pampered pets will make much sense to a given stage of life as compared to another. Lastly, ability is an important concept when it comes to the subject of consumer behaviour. This is directly related to knowledge and familiarity with the product or brand.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In this case, one cannot be able to keep pets if they are not able to understand what the intricacies which are associated with keeping pets are. One study found that consumers with higher education and greater health – related experience were more likely to pay attention to the highly detailed technical information in â€Å"direct – to – consumer† ads such as the pharmaceutical advertisements (Elliott, Sharyn David 2009). The information in this case forms a very important aspect when it comes to the pets. It is worth noting that one cannot have a pet if the information that they have is minimal or sma ll for that matter. Thus consumer behaviour in line with pampered pets is also influenced with the kind of information that one has. In conclusion, today people are concerned about their image, status in the society which is usually a reflection of their material prosperity. Some have gone a notch higher to associate affluence with the kind of pets that they keep. Pets to some extent have become status symbols which have been used by people. Reference List Elliott, Sharyn, R-T David, W 2009, Marketing, John Wiley Sons Australia, Limited, Sydney